.Business is simple
a platform for accounts receivable monetization
2022
mentoring started in
Russia
market
fintech + legaltech
domain
Working with a mentor is like taking an intensive refresher course with laboratory work along the way. Now we have the tools to steer the business towards scaling and capturing market share
"
Svetlana Vasina
founder Conomica
Request
business scaling and capitalization
strategy development
When working with Oleg the clarity of vision is especially valuable: you can't confuse him, you can't drag him down into details
"
Svetlana Vasina
founder Conomica
Key challenges in the mentoring process
01
Data was in an inappropriate form for drawing conclusions from it
We had to involve a large number of employees
03
Using both manual and historical data, developed new insights into sales reports. We also built in a more comprehensive view of variable and fixed costs, a unit and its profitability
02
Thanks to mentoring we understood our main problem: sales and lack of focus from the funders
"
Svetlana Vasina
founder Conomica
Components of mentoring
EXIT
strategy building
financial and business modelling + P&L validation
market assessment
regular management setup
sales and marketing processes setup
Results
01
The strategy was reassembled and adjusted to focus on the desired market share
We started making decisions on unit profitability, market share and segment volume
03
We got a clear understanding of our market, growth drivers, profitability, funnel, and segments emerged
02
We removed non-scalable activities
04
