Oleg Popov
Оleg Popov
Investor
Founding Partner
Operator
Backing scalable
systems and distribution
Founding Partner
Building a venture platform V17
Focused on fintech, AI and performance-driven products
We invest in products
where distribution is
the main bottleneck.
Focus on:
• performance-driven growth
• scalable unit economics
• large markets with inefficient distribution
Our edge:
We focus on distribution and unit economics.

Most early-stage companies fail not because of product, but because distribution doesn’t scale.
How We Invest:
Stage: early-stage (Seed to early Series A)
Check size: $100K – $500K
Structure: equity, with selective use of debt
Geography: primarily US and Tier 1 markets
Focus: distribution, unit economics, scalable systems
Track Record
Early-stage investments across fintech, SaaS and commerce

Experience across multiple product and growth cycles
Funds & Accelerators:
We co-invest with funds and accelerators in our focus areas and stages
co-invest
Scouts & Associates:
If you see deals that fit our thesis — share them with us
share the pipeline
Founders
If you’re building in our focus areas and looking for an investor with a product and growth mindset
get in touch
Portfolio Involvement
I get involved in companies I invest in — with a focus on product, distribution and unit economics.
I get involved when:
01
growth stalls
02
distribution stops scaling
03
scaling runs ahead of unit economics
Approach:
01
Distribution first. Product second.
02
Scale only when unit economics work.
Focus Areas:
Fintech
B2B SaaS
AI-native products
Operating Experience
Built through partnerships, distribution and scale
Built around partnerships, joint ventures and distribution-driven growth.

Experience across partnerships, joint ventures and distribution-driven growth.

Operated across European and Southeast Asian markets.
20+ years
building and scaling
10M+ users acquired and served
30,000+
corporate clients served
Europe & Southeast Asia
in business
~50% of products built through partnerships and joint ventures — a core part of how I scale distribution
Principles:
01
Only sell what you truly believe in
02
Simplicity scales. Complexity kills growth
03
Focus beats everything else
04
Distribution matters more than ideas
Beyond Business
Work Hard. Stay Clear.
• I think in systems — in business, in people, in nature.
• Golf is where I slow down and think — without noise.
• I spend time in remote places — away from systems and constant input. That’s where perspective resets.
• Better decisions come from clarity, not intensity.