Oleg Popov
Оleg Popov
Entrepreneur
Advisor
Entrepreneur
Invest. Build. Scale.
Investor
Founding Partner
V17
from 2025
More Than Capital
V17 is an early-stage venture fund investing in Consumer Apps, B2B SaaS, FinTech, and Commerce
Our edge:
we don't just write checks — we bring world-class performance marketing execution and product excellence to help portfolio companies win international markets
How We Invest:
Stage: early-stage (Seed, early Series A)
Check: $100K – $500K
Instruments: equity + debt financing
Geography: Tier 1 markets · US primary
Value-add: performance marketing · scaling expertise
Angel investor Track Record
2019–2024
7 investments
3 exits
FinTech
SaaS
LegalTech
E-commerce
Funds & Accelerators:
If you invest in the same domains and stages, we're open to syndicates and co-investments
let's connect
Scouts & Associates:
If you see deals that fit our thesis
share the pipeline
Founders
If you're building in our focus areas and looking for a partner who can accelerate your growth
get in touch
Portfolio Involvement
I get involved in companies I invest in.
Working closely with founders on product, distribution and unit economics.

For startups,
I focus on the growth stage — building the right team, finding scalable channels, and preparing for the next funding round
For established businesses,
I help navigate the operational and strategic challenges that come with scaling: from restructuring to entering new markets
I typically get involved when companies face:
01
stalled growth

02
hitting distribution limits
03
scaling without clear unit economics
I work with:
Market assessment
International market entry
Financial and business modelling + P&L validation
Operational management setup
Strategy and tactics development
Fundraising
Founder-investor relations & alignment
Company structuring
Product development
Setting up sales and marketing processes
M&A, EXIT
My approach:
01
Focus on distribution first, product second
02
Scale only when unit economics work
Industries:
Fintech
B2B SaaS
AI-driven products
Operating Experience
Built through partnerships, distribution and scale
Built and scaled products in fintech and B2B SaaS — from early-stage to platforms serving millions of users and 30,000+ corporate clients.

Experience across partnerships, joint ventures and distribution-driven growth.

Operated across European and Southeast Asian markets.
20+ years
building and scaling
Products used by millions
30,000+
corporate clients served
Europe & Southeast Asia
in business
~50% of products built via partnerships and joint ventures
Exited
Built JVs
Founded
Principles:
01
Never do anything you don't believe in selling
02
Discard the superfluous. The fewer middlemen, the simpler the functionality — the easier it is to scale
03
The most important thing is focus
Beyond Business
Work Hard. Stay Clear.
I’m interested in how systems behave — in business, in people, in nature.
Golf is where I slow down and think — without noise.
I spend time in remote places, away from systems and constant input. That’s where perspective resets and clarity comes back.

Better decisions come from clarity, not intensity.
Get in touch