Оleg Popov
Investor
Advisor
Entrepreneur
Invest. Build. Scale.
Investor
Founding Partner
V17
from 2025
More Than Capital
V17 is an early-stage venture fund investing in Consumer Apps, B2B SaaS, FinTech, and Commerce
Our edge:
we don't just write checks — we bring world-class performance marketing execution and product excellence to help portfolio companies win international markets
How We Invest:
Stage: early-stage (Seed, early Series A)
Check: $100K – $500K
Instruments: equity + debt financing
Geography: Tier 1 markets · US primary
Value-add: performance marketing · scaling expertise
Angel investor Track Record
2019–2024
7 investments
3 exits
FinTech
SaaS
LegalTech
E-commerce
Funds & Accelerators:
If you invest in the same domains and stages, we're open to syndicates and co-investments
let's connect
Scouts & Associates:
If you see deals that fit our thesis
share the pipeline
Founders
If you're building in our focus areas and looking for a partner who can accelerate your growth
get in touch
Advisor
Growth Is the Direction
As an advisor,
I help businesses with revenues of $0.5M to $65M grow from small to medium scale
For startups,
I focus on the growth stage — building the right team, finding scalable channels, and preparing for the next funding round
For established businesses,
I help navigate the operational and strategic challenges that come with scaling: from restructuring to entering new markets
I have a proven track record of helping businesses if they experience:
01
Lack of growth for 2+ years
02
Hitting the ceiling of their market
03
Ready to scale but unsure how
I work with:
Market assessment
International market entry
Financial and business modelling + P&L validation
Operational management setup
Strategy and tactics development
Fundraising
Founder-investor relations & alignment
Company structuring
Product development
Setting up sales and marketing processes
M&A, EXIT
My approach:
01
Think in terms of the market, not the company — and stay focused on the direction
02
Only focus and a gross margin above 50% can turn a small company into a mid-size one
Industries:
FinTech
B2B SaaS
LegalTech
E-commerce